Best Western 2024 Brand Standards In India. Over the years, indian hotel chains have evolved to meet. One key aspect of these brand enhancements is the focus on maintaining and elevating brand standards across the board.

Launching the @home by best western sm brand in october 2022, the company—which now boasts more than 4,300 privately held hotels—gave members a. At the tail end of september, best western hotels & resorts pulled back the veil on its experimental “white label” franchise model brand, surestay hotels.